Direction before execution
Search & AI Discovery Strategy
A commercial visibility roadmap across search results, AI responses and assisted journeys.
What this engagement changes
Move from scattered activity to a visible, measurable system.
Map demand, decision questions, retrieval paths and revenue outcomes into one prioritised plan.
Best suited to
- Growth teams with disconnected SEO and AI initiatives
- Leaders entering a new market or category
- Brands that need priorities before adding headcount
Included
- Search and AI discovery landscape
- Query fan-out and decision journey mapping
- 90-day opportunity roadmap
- Measurement across visits, citations and conversions
What better looks like
Outcomes your team can recognise and use.
A shared view of where buyers discover and evaluate the brand
A prioritised 90-day roadmap tied to commercial opportunity
Clear ownership across technical, content and authority work
A measurement model covering visibility, influence and revenue
How the work moves
A clear process, with decisions visible at every stage.
No black box and no hand-off to a junior account layer. You see what is being learned, changed and measured.
Diagnose
Review demand, competitors, current visibility and conversion evidence.
Map
Connect buyer questions to search surfaces, source pages and decision stages.
Prioritise
Score opportunities by commercial value, effort, confidence and dependency.
Activate
Turn the strategy into an owned roadmap with reporting and review rhythms.
Built around your commercial reality
The strategy changes when the evidence changes.
Priorities are reviewed against qualified visibility, assisted journeys, enquiries and revenue signals. Reporting explains what moved, why it matters and what should happen next.
Discuss your search problemQuestions before we start
Clear answers, before a proposal.
These are the practical questions teams usually ask when deciding whether this engagement fits.
Is this different from a traditional SEO strategy?
Yes. Technical SEO and content remain foundational, but the plan also covers AI retrieval, citations, assisted journeys and agent-ready conversion paths.
How long does the strategy take?
Most strategy engagements take three to four weeks, depending on site size, markets and access to analytics.
Will you implement the recommendations?
Implementation can be included or handed to your internal team with briefs, acceptance criteria and senior review.
What access do you need?
Typically Search Console, analytics, the CMS, conversion data and a short interview with the people closest to customers.