Commercial before cosmetic
Rankings matter when they create qualified demand, strengthen conversion or improve the economics of acquisition.
Founder-led by design
Senior thinking should not disappear after the sales call.
My SEO Girl exists for teams that want direct access to an experienced search strategist and a clear connection between the work and commercial outcomes.
Tamanjot Baidwan
I built the consultancy I wanted clients to be able to hire.
After more than eight years inside search strategy, I had seen the same problem repeatedly: senior expertise wins the pitch, then the account is handed over. My model keeps strategy close to the founder, keeps reporting understandable and keeps the work accountable to growth.
I lead the audit, roadmap, content direction and weekly decisions. A focused team supports implementation, but you always know who is responsible for the thinking.
8+years in search
40+businesses scaled
100%senior strategy access
Working principles
The standards behind every engagement
Explain every decision
You should always understand what is changing, why it matters and how we will know whether it worked.
Build assets you own
Audits, briefs, dashboards and systems belong to you from day one. There is no knowledge hostage-taking.