Clarity across the system
Search Systems Audit
A decisive review of crawlability, rendering, content quality, evidence and AI retrieval.
What this engagement changes
Move from scattered activity to a visible, measurable system.
Find where visibility is being lost across technical access, page purpose, authority, citations and conversion paths.
Best suited to
- Sites that have plateaued despite regular publishing
- Teams preparing for a redesign or migration
- Leaders who need one defensible list of priorities
Included
- Crawl, indexation and rendering review
- Content quality and duplication
- Evidence and citation readiness
- AI referral and visibility baseline
What better looks like
Outcomes your team can recognise and use.
A clear explanation of where visibility is being lost
Issues grouped by impact, confidence and implementation effort
Evidence-ready page and entity recommendations
A fix plan your developers and writers can actually use
How the work moves
A clear process, with decisions visible at every stage.
No black box and no hand-off to a junior account layer. You see what is being learned, changed and measured.
Collect
Gather crawl, index, performance, content and conversion evidence.
Investigate
Trace symptoms back to technical, editorial or authority causes.
Validate
Check findings against templates, queries and real buyer journeys.
Sequence
Deliver a prioritised repair plan with owners and acceptance criteria.
Built around your commercial reality
The strategy changes when the evidence changes.
Priorities are reviewed against qualified visibility, assisted journeys, enquiries and revenue signals. Reporting explains what moved, why it matters and what should happen next.
Discuss your search problemQuestions before we start
Clear answers, before a proposal.
These are the practical questions teams usually ask when deciding whether this engagement fits.
Do you use automated audit tools?
Yes, but tool exports are evidence, not the deliverable. Every recommendation is interpreted and prioritised by a senior strategist.
How large can the site be?
The audit model works for focused service sites and large catalogues; crawl scope and sampling are agreed before work begins.
Will the audit include AI citations?
Where useful, it includes a baseline of cited pages, grounding queries and referral signals alongside classic search data.
What happens after delivery?
We can implement priority fixes, support your team or run a validation review after changes ship.